John Benitz is a creative entrepreneur, builder, and conservationist whose life and work are shaped by curiosity and a deep connection to land, nature, and place. Throughout his career, he has founded and led international businesses across private equity and entrepreneurial ventures, including Libertas Land and Casa Libertas. As a CEO, board member, and investor, he brings a builder’s drive, a steward’s perspective, and a long-term commitment to conservation and land stewardship.

As Co-Founder and founding Board Chair of Sonoma Coast Alliance, John brings a lifelong connection to the Sonoma Coast, rooted in family ties and a deep passion for understanding the land and its relationship to people and place. His work reflects a constant calling to understand and care for the land, connect people and nature, steward the places that matter, and bring people together around their care, culture, and future.